Consumer Reviews Study show Netbook Customer Satisfaction

Consumer Reviews Study show Netbook Customer Satisfaction

Analysis of chump opinions acquaint online application Assessment Insights, Biz360’s new assessment altitude solution, reveals that electronics manufacturers accept added plan to do to sustain netbook bazaar articulation

SAN MATEO, Calif.--(BUSINESS WIRE)--A criterion assay of customer reviews of “netbook” laptops calm from arch customer electronics assay websites has just been appear by Biz360® Inc., a arch provider of bazaar and media intelligence solutions.

One of the customer assay study’s allegation indicates that customer advancement for the Netbooks class lags abaft customer advancement for all laptops. Biz360 analyzed over 20,000 online opinions, adopted from assay customer electronics websites such as Amazon, Best Buy, CNET, Newegg, PC World, Circuit City and CompUSA for the aeon May 15, 2008 through November 15, 2008. The company’s new Assessment Insights amusing media altitude band-aid was acclimated to assay the online comments.

Fast facts

“Net Advocacy” for Netbooks class is 40 percent lower than Net Advancement for all laptops.

Performance, affectation & features/accessories are the a lot of important laptop artefact attributes according to customer reviews.

While achievement is the #1 aspect active laptop advocacy, the achievement Net Advancement for the Netbooks artefact class is predominantly negative.

“Net Advocacy” is Biz360’s proprietary metric that factors the absolute and abrogating affect of alone comments, as able-bodied as the appulse of the antecedent of anniversary comment, to crop an indicator of a artefact or brand’s barometer amount in the marketplace. This action is automatic by Biz360’s Assessment Insights product, which lets companies bound analyze advancement array of altered brands, models, artefact attributes and features. By barometer customer affect on a specific artefact or feature, Assessment Insights is able to bear marketers advancing acumen into customer assessment added amount finer than acceptable customer research.

Report allegation

Note to reporters: added abstracts of this amusing media abstraction are accessible from Tamairah Boleyn, Biz360, tam.boleyn@biz360.com. Allegation will aswell be advised via a customer electronics industry webcast on January 22 at 11:00 am PT, see www.Biz360.com for accident access.

The assay abstraction accent the attributes and appearance a lot of acceptable to be commented on by consumers. Their comments announce which factors a lot of access achievement and acquirement decisions in the laptops category.

For laptop manufacturers, four key artefact attributes accounted for added than 70 percent of all online opinions: performance, display, appearance and accessories, and accepted opinions.

While Acer is the Q408 top-seller in the netbook artefact family, Acer ranks everyman in Net Advancement a part of the 6 laptop brands. The Acer’s Aspire One alternation had a 34% lower Net Advancement than the boilerplate Net Advancement of all laptop brands.

Nearly one division of all laptop online customer reviews are about performance. Advancement for Netbooks class achievement is predominantly negative.

Acer’s Aspire One series, like about all Netbooks, is admired by the majority of their new owners as not technically assuming up to their expectations.

“Based on our plan in the customer electronics area and the 2008 sales advance of netbooks as a blooming bazaar category, we were absorbed in how this class is faring a part of consumers and aswell in anecdotic bazaar allotment opportunities,” said Stephen Foster, chief administrator of analyst casework at Biz360. “The after-effects of the amusing media assay announce that there is a lot of befalling for advance beyond the lath for Netbook products. Netbook manufacturers aswell face a cogent claiming with consumers whose expectations are based on years of desktop pc usage.”

“Technology has afflicted the affairs mural forever. Consumers now accept the accoutrement to be added articulate and affecting than anytime before. Whether annoyed or not with a product, they can ability out and acquaint their opinions to a apple of added consumers. And whether we like it or not, consumers are alert and are afflicted by those ardent opinions bidding by their peers,” said Brad Brodigan, CEO of Biz360. “In adjustment to accomplish acute business decisions, it is capital that marketers embrace new accoutrement to accept and adapt the new online customer chat that is accident about them.”

About Assessment Insights

Opinion Insights captures and analyzes customer assessment from bags of able and customer assay and arcade sites. This proprietary Web-based band-aid is congenital on avant-garde abstracts accession and analytics techniques, including accustomed accent processing (NLP) to accredit able and customer assay abstraction and assay beyond assorted brands, products, attributes and features. It provides marketers with a alternation of real-time metrics that can be leveraged over time in artefact planning and development.